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July 07 2016

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Clear Choice Water Group Wraps Up Annual Dealer Convention, Conference

APPLETON, Wis. – Water treatment system manufacturer, Water-Right, Inc., wraps up its annual Clear Choice Water Group “Celebrate Success” convention for its network of independent professional level water treatment dealers.

The conference, held June 15-17 at the Bridgewood Resort and Conference Center in Neenah, Wis., hosted more than 100 representatives of water treatment dealers from across the country, educating members on best practices from industry experts and the Water-Right team.

“Water-Right is seeing unprecedented growth in our Clear Choice Water Group dealer network,” said Kurt Gruett, Water-Right, Inc., president. “Our bi-annual convention allows us to ensure we are meeting the demands of our rapidly growing dealer group, supporting them as they promote the network’s product brands, and assist in ensuring others understand that our professional level dealer network is the network to be a part of when it comes to offering “state of the art” water treatment solutions for today’s homeowners and commercial businesses. Our network is by far the most rapidly growing segment of our business”.

Water-Right, Inc., has a reputation of working hand in hand with their dealers when it comes to driving additional business out of the markets they serve. Their business model provides for a strong working partnership; one that ensures the Clear Choice Water Group dealer know the answers when it comes to providing customers with solutions, whether it involves filtration, softening, conditioning, or purification.

Conference-goers were able to learn about the future of the growing dealer group, the latest technological innovations for WaterCare and Evolve products (such as Water-Right’s patented Water Efficient Technology (W.E.T.)), and how to improve customer service experiences from keynote speaker and customer service expert Dennis Snow.

Additional breakout session speakers allowed dealers to participate in topics covering increasing your company value, navigating company milestones (such as sales and transitions), and business branding.

Water-Right’s outside marketing agency, Element, also presented its online content marketing strategies for sales generation and customer loyalty growth.

To learn more about becoming a Clear Choice Water Group member, visit the Water-Right Group website.


About Water-Right, Inc.
Water-Right has been manufacturing water treatment systems for residential and commercial applications since 1963. They support a factory-trained, nationwide network of water treatment professionals, wholesalers, and distributors, including a growing international market. Water-Right is proud to manufacture all its products in the United States. Visit for more.

Media Contact
Tara Brzozowski
Director of Public Relations